Hosts Leon and Dean are joined by Azam Jaafri Entrepreneur 

With - Azam Jaafri, Entrepreneur 

Our hosts, Leon and Dean, are joined by Azam Jaafri, a seasoned entrepreneur with decades of skin in the game across multiple sectors, food manufacturing, retail, health and wellness, e-commerce, real estate, leisure, and Web3, to name but a few! 
Being an entrepreneur is not for the faint of heart. It takes a special kind of person to be able to take an idea and turn it into a successful business. Azam is one of those people and a confessed problem solver who is always looking for ways to improve people's lives. 
His genuine interest in people's needs and wants has led him to build thriving businesses. In this show, he shares his tips and tricks for success as an entrepreneur. These tips are sure to inspire anyone looking to start their own business. If you're feeling stuck or need motivation, read on to learn more about Azam's story. You might find inspiration to take your business to the next level. 

What’s discussed?  

Problem Solving, and Creating Value 

Azam now lives in Dubai but was born and raised in Yorkshire. He started his journey as an entrepreneur in the property business, buying and renovating houses, then started larger-scale brownfield developments. Through that process, he discovered that building products were wordy, and people started buying things on the internet. He decided to try and sell stone products online. 
He felt It just made a lot of sense. It could be easier to shop for on the internet and make it more affordable; "everyone laughed at me and said, who would buy anything on the internet? And I said, well, I'm assuming they will. And so that was my first e-commerce business back in 2004." 
Since then, Azam has built various other businesses across dental, mental health, and web 3 with different purposes and goals. One of his most recent ventures is within the health and fitness space called Graftism. The first of many is a London-based gym that helps people achieve fitness goals, social aspirations, and personal needs. 
Azam has yet again used his knowledge acquired over the years to understand what his consumers want and need to create added value for them. 

The Definition of Success 

For Azam, the definition of success is more than making money; it's about how useful you are. He believes that success comes from helping others and positively impacting their lives. 
Finding solutions to common problems and adding value: He strives to do this with all his businesses! Here are some key takeaways to success; 
Be Dedicated and Hardworking 
To be a serial entrepreneur, you need to be dedicated and hardworking. Jafari believes that hard work pays off, so you must be willing to work hard to succeed. "If you're not prepared to graft, it's not gonna work out for you." Remember that working smarter, not harder, is what will help you be successful. You must focus on being efficient and effective with your time to get the most out of your life! 
Be a Problem-Solver 
Azam feels the key to being a successful entrepreneur is being a problem solver. You must always look for ways to solve problems and add value. If you can solve people's problems, they will be more likely to use your products or services. 
Acquire Knowledge 
Some people gain knowledge through reading books or training, but Azam takes a more direct approach and prefers to acquire knowledge more efficiently and systematically. He can learn much quicker by seeking out the people who can give him the knowledge and first-hand experience of a situation or problem. It's about not getting lost in the idea of a subject but about getting involved and doing it! 
Believe in Yourself 
To be a successful entrepreneur, you need to believe in yourself and your ability to achieve your goals. Having faith in your abilities is essential to stay motivated when things get tough. 
Azam Quotes;  
“The more you become familiarised with yourself, the more you believe in yourself and your capabilities, and the more you start unlocking levels. “ 
Self Development 
Unlocking levels within yourself, Investing time in yourself, getting to know and understand your goals and values on a much deeper level, working on your weaknesses, focus on personal development. 
Learn from Failures 
Azam has had his fair share of failures, but he doesn't let that stop him from achieving his goals. He knows learning from failures is vital to becoming a better entrepreneur.  
"Be picky with who you work; look for people who align with your values. You can achieve anything if you surround yourself with the right team." 


Azam Jafari is an inspirational serial entrepreneur who has achieved great things throughout his career. He has started nine businesses aiming to solve people's problems and improve their lives. His approach to business has always been that there's a solution to every problem. 
When encountering a problem, he likes finding a solution and creating value. He feels that the definition of success is how useful you can be in several areas of your life. Azam advises aspiring entrepreneurs to focus on being problem solvers and finding ways to help others! 
Azam believes that hard work pays off and that anyone can be a success if they put their mind to it! Thanks for sharing your story with us, Azam-it’s been inspirational! 
Sponsored by: Talk suicide 
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Tagged as: The Hack Podcast
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